by Tom | Oct 23, 2020 | Blog
We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself.You already should have sent out a reminder the morning of the show in posts on all your social media...
by Tom | Oct 16, 2020 | Blog
Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and...
by Tom | Oct 9, 2020 | Blog
Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version.A...
by Tom | Oct 2, 2020 | Blog
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords.There are many ways data can be breached, and opening some link they shouldn’t is one of...
by Tom | Sep 25, 2020 | Blog
“You’re FIRED!” ( now give me your password)Losing an employee is not usually a good experience. If they leave voluntarily, you lose a valuable asset. If they have to be fired, you have the arduous task of the progressive discipline process and the...
by Tom | Sep 18, 2020 | Blog
Defense in Depth Part IIIn our last blog we started talking about the different layers of security necessary to fully defend your data and business integrity. Today we will look at the human aspect of it, and network defenses. The human layer refers to the activities...
by Tom | Sep 11, 2020 | Blog
In the 1930s, France built a trench network called the Maginot Line to rebuff any invasion. The philosophy was simple: if you map out all the places an enemy can attack, and lay down a lot of men and fortifications at those places, you can rebuff any attack. The...
by Tom | Sep 4, 2020 | Blog
Phishing Scams – A People ProblemThere are some things that only people can fix. There are many security risks to which your data is susceptible, but there is one method that remains a wonderfully effective hacking tool. That is the phishing scam. This is a legitimate...
by Tom | Aug 28, 2020 | Blog
This cyberattack scheme hasn’t garnered nearly as much attention as the usual “break-in-and-steal-data-to-sell-on-the-Internet version,” but it can be even more debilitating. Ransomware attacks have begun appearing in the last few years and its...
by Tom | Aug 21, 2020 | Blog
You hear on the news all of the time about big cyber attacks on large corporations, and even government agencies. The trouble with this news coverage is that is suggests a distorted view of where cyber attacks are taking place. These attacks are not solely hitting...
by Tom | Aug 14, 2020 | Blog
Hearing “all of your confidential information is extremely vulnerable, we know this because…” is bad news, but whatever follows the ellipses determines just how bad. Consider two scenarios. “All of your confidential information is extremely...
by Tom | Jul 14, 2020 | Blog
BYOD: Why is This Concept So Attractive to Employees?Bring Your Own Device, or BYOD, to work was an idea a few years ago that is becoming a reality very fast. To use your personal smartphone, tablet or laptop for work seems increasingly natural. Employees are...
by Tom | Jul 7, 2020 | Blog
VoIP: A New Dimension in Communication for SMBsVoice over Internet Protocol or VoIP is about a decade old technology that is gaining popularity among individual subscribers and businesses. In conventional systems, phone calls are made using telephones or handsets that...
by Tom | Jun 30, 2020 | Blog
SMBs: It is Hackers v. You – Don’t Let Them ScoreSelling stolen IDs and other personal data is a lucrative trade for hackers. They are always looking for sources where vital information is stored. As a small to midsize business you store your...
by Tom | Jun 23, 2020 | Blog
Business Disaster: What Threatens Small Businesses the Most?There are many threats to the integrity of a small business, and not all of them are as dramatic as a cyberattack or a hurricane. Every small business needs to do a risk assessment to determine all the...